Ecampus Schedule of Classes - All Terms

College of Business

MRKT 492 CONSUMER BEHAVIOR (4)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Extended Campus at 800-667-1465 or email ecampus@oregonstate.edu.

Find textbooks for this course at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL AvailSection TitleRestrictsCommentsSyllabus
Sp18590434004Brown, N.OnlineOpen45451010Enforced Prereqs: BA 390 [C-] or BA 390H [C-]
Major Restrictions: +201, +400, +416, +799 (General Business, Apparel Design, Merchandising Management, Marketing)
Class Limitations: +4 (Senior)
Online section.
Proctored exam(s) required; may involve an additional fee.
Section Syllabus


Legend
Calendar icon, course will be offered. = Signifies that the course is offered in current or future terms.
Graduation cap, course is a Baccalaureate Core Course. = Signifies the course as a Baccalaureate Core Course.
Dollar sign icon, course has fees that apply. = Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.