Ecampus Schedule of Classes - All Terms
MRKT 492 CONSUMER BEHAVIOR (4)
Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.
For more information, contact OSU Extended Campus at 800-667-1465 or email firstname.lastname@example.org.
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|Term||CRN||Sec||Cr||P/N||Instructor||Type||Status||Cap||Avail||WL Cap||WL Avail||Section Title||Restricts||Comments||Syllabus|
|0||37948||400||4||Brown, N.||0||Waitlisted||40||-3||10||10||Enforced Prereqs: BA 390 [C-] or BA 390H [C-] |
Major Restrictions: +201, +400, +416, +799 (General Business, Apparel Design, Merchandising Management, Marketing)
Proctored exam(s) required; may involve an additional fee.