{"id":1428,"date":"2020-06-12T10:00:55","date_gmt":"2020-06-12T17:00:55","guid":{"rendered":"http:\/\/ecampus.oregonstate.edu\/news\/?p=1428"},"modified":"2026-05-07T16:08:10","modified_gmt":"2026-05-07T23:08:10","slug":"business-analytics-degree-data","status":"publish","type":"post","link":"https:\/\/ecampus.oregonstate.edu\/news\/business-analytics-degree-data\/","title":{"rendered":"An online business analytics degree for a data-driven workforce"},"content":{"rendered":"
\"Two

There are two specialization options in Oregon State’s online business analytics bachelor’s program: market research and consumer analytics, and digital marketing analytics.<\/p><\/div>\n

Oregon State online bachelor\u2019s in business analytics teaches students how to use data to solve real-world problems<\/h2>\n

The prevalence of digital technology has sparked a revolution in big data. In today\u2019s world, it impacts nearly every job sector. Analytics enable businesses to predict and measure consumer behavior, drive analyses and inform decisions.<\/p>\n

For example, in hospital emergency rooms, data can be used to measure patient capacity down to the minute, as well as foresee \u2014 and prevent \u2014 overcrowding. In human resources, companies can use data to predict employee turnover and proactively prevent at-risk employees from leaving.<\/p>\n

Given its ubiquity across industries, analytics skills are in high demand in the job market, and research shows the trend is expected to continue.<\/p>\n

That\u2019s, in part, why Oregon State University Ecampus launched its online bachelor’s degree in business analytics<\/a>, says Bin Zhu, associate professor of business information systems in the College of Business.<\/p>\n

\u201c(Companies) realize by analyzing this data, they can identify new solutions to optimize their business practices and to identify new sources of income,\u201d Zhu says.<\/p>\n

The undergraduate online program provides students with an opportunity to fill a void in the job market by learning career-relevant skills. They integrate datasets to assess business opportunities and risks, and they focus on topics ranging from data visualization and text mining to operations and accounting management.<\/p>\n

“<\/span>Writing a program, analyzing data is just part of the challenge. The bigger part is to communicate with people, to understand the business process, to understand their organization\u2019s strategy in order to create something useful.”<\/span><\/p><\/blockquote>\n

Students can become proficient in using different analytics tools to solve problems \u201cto be able to process the data, to develop statistical models to do the data mining,\u201d Zhu says. \u201cAt the same time, they need to know, what are the specific business questions that can be answered by all of those technical skills?\u201d<\/p>\n

Oregon State\u2019s business analytics program culminates in a capstone course. In the class, Ecampus students work with real companies to examine relevant data and articulate their findings in a final project. This experiential learning opportunity enables students to directly apply the curriculum and create partnerships along the way.<\/p>\n

\u201cWriting a program, analyzing data is just part of the challenge,\u201d Zhu says. \u201cThe bigger part is to communicate with people, to understand the business process, to understand their organization\u2019s strategy in order to create something useful.\u201d<\/p>\n

The program includes foundational business courses in the College of Business that will make students well-equipped for entry-level positions, Zhu says, pointing to business analyst as one example.<\/p>\n

Throughout the online program, students communicate with their classmates as they complete coursework in cities worldwide. Learning in this engaging online format can be helpful for professionals in a world driven by technology, especially as working remotely becomes more common.<\/p>\n

\u201cThe student has to learn to get remote access to the data that they need and to the software that they need, and (they need to learn) to be able to manipulate data remotely,\u201d Zhu says of the Ecampus program. \u201cThat\u2019s a very valuable skill for them to get, too.\u201d<\/p>\n

To help students align their education to their specific career goals, Oregon State offers two degree specialization options online: digital marketing analytics, and market research and consumer analytics. That list may grow in the future, Zhu says, as the need for data-driven professionals rises in industries ranging from sports to tech, from retail to healthcare.<\/p>\n

Want to learn more about Oregon State\u2019s online business analytics degree program? Just let us know, and we\u2019ll send you some helpful information.<\/p>\n

Request information<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

<\/span> 3<\/span> minute read<\/span><\/span>Given its ubiquity across industries, analytics skills are in high demand in the job market, and research shows the trend is expected to continue. That\u2019s, in part, why Oregon State Ecampus launched its online business analytics bachelor’s program. \u201c(Companies) realize by analyzing this data, they can identify new solutions to optimize their business practices and to identify new sources of income,\u201d says Bin Zhu, associate professor of business information systems in the College of Business.<\/p>\n","protected":false},"author":15,"featured_media":1429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,6,9,678,3,8],"tags":[19,578,639,107,512],"class_list":["post-1428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-ecampus","category-faculty","category-faculty-and-programs","category-features","category-students","tag-business","tag-business-analytics","tag-business-and-communications","tag-college-of-business","tag-experiential-learning"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/business-analytics.jpg?fit=744%2C389&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7BNSE-n2","jetpack-related-posts":[{"id":1173,"url":"https:\/\/ecampus.oregonstate.edu\/news\/online-msb-supply-chain-analytics\/","url_meta":{"origin":1428,"position":0},"title":"Oregon State unveils online MSB in Supply Chain Analytics","author":"Tyler Hansen","date":"April 5, 2019","format":false,"excerpt":"Oregon State University is expanding its catalog of online business programs by offering a new Master of Science in Business (MSB) in Supply Chain Analytics to students worldwide. 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