{"id":1641,"date":"2020-12-09T10:00:05","date_gmt":"2020-12-09T18:00:05","guid":{"rendered":"http:\/\/ecampus.oregonstate.edu\/news\/?p=1641"},"modified":"2025-09-26T12:57:13","modified_gmt":"2025-09-26T19:57:13","slug":"oer-business","status":"publish","type":"post","link":"https:\/\/ecampus.oregonstate.edu\/news\/oer-business\/","title":{"rendered":"OER at Work: Open textbook is a path to \u2018continuous improvement\u2019"},"content":{"rendered":"<div class=\"editor-note\"><strong>Editor&#8217;s note: <\/strong><span style=\"font-size: 1.6rem;\">This story was originally published on the Oregon State University <\/span><a style=\"font-size: 1.6rem;\" href=\"https:\/\/educationalventures.oregonstate.edu\/news\/oer-at-work-open-textbook-is-a-path-to-continuous-improvement\/\">Division of Educational Ventures news site<\/a><span style=\"font-size: 1.6rem;\">.<\/span><\/div>\n<p>John Morris\u2019 foray into open educational resources was spurred by a series of questions, and they all led to the same conclusion: Textbooks are too expensive for college students.<\/p>\n<p>This is a widely held view in academia, and Morris,\u00a0a senior instructor in Oregon State University\u2019s College of Business, decided to implement a no-cost alternative in his integrative strategic experience course. He did so with the support of the <a href=\"https:\/\/open.oregonstate.edu\/\">OSU Open Educational Resources Unit<\/a>.<\/p>\n<p>You can read more about Morris\u2019 experience adapting an open textbook in <a href=\"https:\/\/ecampus.oregonstate.edu\/news\/oer-at-work-john-morris-1\/\">part one of his OER at Work story<\/a>. Below, he shares his thoughts on the strengths and challenges of OERs and gives advice to fellow faculty members.<\/p>\n<h2>What surprised you about working with OERs?<\/h2>\n<p>\u201cI thought I was on my own if this was going to be important to me. But hearing about the <a href=\"https:\/\/open.oregonstate.edu\/textbooks\/\">open textbook initiative<\/a> put a lot of resources behind my interest. It\u2019s not just the grant, although that was nice, but also the WordPress platform and trained expertise the group brings to the project.\u201d<\/p>\n<h2>What challenges did you face in bringing an open textbook into your course?<\/h2>\n<p>\u201cThe book has become an integral part of what I\u2019m teaching. I\u2019ve modified the language of my book and the language I use in my Canvas course to steadily be synchronous. That is, students can see a stronger linkage between what they read in the textbook and what they are asked to do in their assignments. This has put me into a continuous improvement mode. It\u2019s not a set-and-forget resource.<\/p>\n<p>\u201cIn my next edition, I plan to create a tighter linkage between the textbook and the computer simulation. In business, there are lots of \u2018local usages,\u2019 like profit vs. net income or sales vs. revenue; these terms mean the same things, but they can confuse even senior-level students.<\/p>\n<blockquote><p><span class=\"smartquote\">&ldquo;<\/span>You may start asking yourself the same question I did: Isn\u2019t there a better way? There is \u2014 it\u2019s OER.<span class=\"smartquote\">&rdquo;<\/span><\/p><\/blockquote>\n<p>\u201cBecause I can\u2019t change the language that my simulation vendor uses and I <em>can<\/em> the language that my textbook uses, the challenge will rest on me to make those linkages more explicit.\u201d<\/p>\n<h2>What is the greatest strength of OERs?<\/h2>\n<p>\u201cI appreciate that Stefanie (Buck, the <a href=\"https:\/\/ecampus.oregonstate.edu\/news\/open-educational-resources-services\/\">director of the OSU Open Educational Resources Unit<\/a>) is continuously improving the open textbook initiative. I have worked with two directors for the project and received three grants in total. Each time, there is more to draw from the initiative for what I want to do.\u201d<\/p>\n<h2>What\u2019s your advice for faculty who want to use OERs in their courses?<\/h2>\n<p>\u201cPrior to getting motivated to use an OER textbook, I had an experience that was telling. I was planning an open book final exam and conducting an exam review the week before finals week. A student asked if I had an extra copy of the textbook to borrow for the exam. As is probably the case for most instructors, I had several older editions in my office, so I asked the class if anyone else would like to borrow one. To my surprise, about a dozen students raised their hands.<\/p>\n<div id=\"attachment_1590\" class=\"wp-caption wp-caption-265 alignright\" style=\"width: 265px\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1590\" src=\"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/john-morris-business-oer.jpg?resize=265%2C265&#038;ssl=1\" alt=\"John Morris, a senior instructor in OSU's College of Business\" width=\"265\" height=\"265\" \/><p class=\"wp-caption-text\">John Morris, a senior instructor in Oregon State&#8217;s College of Business and proponent of OER.<\/p><\/div>\n<p>\u201cI asked why so many needed a book. None had actually purchased the textbook. When I dug deeper, several admitted to sharing one, but a few acknowledged that the book was so expensive they just couldn\u2019t afford to buy it. They were muddling their way through their education without the benefit of a textbook.<\/p>\n<p>\u201cThat was an eye-opener for me. But my experience was reinforced over the following several quarters as I asked more sections of the course about the book. I usually got the same kind of answers about the cost, and I would bring my piles of out-of-date books to final exams.<\/p>\n<p>\u201cWith an OER textbook I don\u2019t have to worry about access and affordability anymore; now it\u2019s more an issue of motivation and time management.<\/p>\n<p>\u201cIf you assume your students all bought or rented the textbook, I\u2019d recommend asking. You may be surprised at their response, and you may start asking yourself the same question I did: Isn\u2019t there a better way?<\/p>\n<p>\u201cThere is \u2014 it\u2019s OER.\u201d<\/p>\n<hr \/>\n<p><em>Learn more about the OSU Open Educational Resources Unit and the support resources available to faculty.<\/em><\/p>\n<h3 id=\"rfi-button\" class=\"button\"><a href=\"https:\/\/open.oregonstate.edu\/\">Explore OER services<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minute read<\/span><\/span>Now that he uses an open textbook in his business course, John Morris says students can see a stronger link between what they read in the textbook and what they do in their assignments.<\/p>\n","protected":false},"author":2,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,9,13,3,675],"tags":[107,602,647],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-faculty","category-oer","category-features","category-accessing-college","tag-college-of-business","tag-oer-at-work","tag-oregon-state-open-educational-resources-unit"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/digital-open-textbook.jpg?fit=744%2C460&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7BNSE-qt","jetpack-related-posts":[{"id":1588,"url":"https:\/\/ecampus.oregonstate.edu\/news\/oer-at-work-management\/","url_meta":{"origin":1641,"position":0},"title":"OER at Work: Business instructor enhances course\u2019s real-world experience with open textbook","author":"Tyler Hansen","date":"November 4, 2020","format":false,"excerpt":"In the first part of our OER at Work story series, business instructor John Morris shares his insights about the decision to incorporate open educational resources in his course, the development process and more. He was inspired, in part, by the shock he received when he began paying for his\u2026","rel":"","context":"In &quot;All Stories&quot;","block_context":{"text":"All Stories","link":"https:\/\/ecampus.oregonstate.edu\/news\/category\/all\/"},"img":{"alt_text":"An image of Austin Hall on Oregon State University's Corvallis campus. OER open educational resources","src":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/austin-hall-cob-oer.jpg?fit=744%2C495&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/austin-hall-cob-oer.jpg?fit=744%2C495&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/austin-hall-cob-oer.jpg?fit=744%2C495&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/austin-hall-cob-oer.jpg?fit=744%2C495&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1977,"url":"https:\/\/ecampus.oregonstate.edu\/news\/textbooks-expensive-affordable-learning\/","url_meta":{"origin":1641,"position":1},"title":"Textbooks are way too expensive. Oregon State is saving students millions.","author":"Tyler Hansen","date":"March 3, 2022","format":false,"excerpt":"College textbooks are way too expensive, and Oregon State \u2014 with its faculty leading the way \u2014\u00a0is on a mission to make college more affordable and accessible for students. With the support of the OSU\u00a0Open Educational Resources Unit, an increasing number of OSU instructors are adopting, adapting and authoring no-cost\u2026","rel":"","context":"In &quot;All Stories&quot;","block_context":{"text":"All Stories","link":"https:\/\/ecampus.oregonstate.edu\/news\/category\/all\/"},"img":{"alt_text":"Ecampus student Karen Baek sits at a laptop in an OSU building. She has a book and handwritten notes nearby.","src":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/OER-News-Textbooks-too-expensive-Karen-Baek-800x450-1.jpg?fit=800%2C450&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/OER-News-Textbooks-too-expensive-Karen-Baek-800x450-1.jpg?fit=800%2C450&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/OER-News-Textbooks-too-expensive-Karen-Baek-800x450-1.jpg?fit=800%2C450&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/OER-News-Textbooks-too-expensive-Karen-Baek-800x450-1.jpg?fit=800%2C450&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1671,"url":"https:\/\/ecampus.oregonstate.edu\/news\/oer-environmental-politics-and-policy\/","url_meta":{"origin":1641,"position":2},"title":"OER at Work: Open textbook increases affordability, up-to-date information","author":"Tyler Hansen","date":"January 6, 2021","format":false,"excerpt":"\"The ability to edit the open source text allows my colleague and I to provide updated information instantaneously. With rapidly changing environmental policy issues in the West, this is needed to stay up-to-date.\" \u2013 OSU School of Public Policy assistant professor Erika Wolters","rel":"","context":"In &quot;All Stories&quot;","block_context":{"text":"All Stories","link":"https:\/\/ecampus.oregonstate.edu\/news\/category\/all\/"},"img":{"alt_text":"Photo of Erika Wolters, assistant professor in Oregon State University's School of Public Policy, who has edited and adopted open educational resources in her courses.","src":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/Erika-Wolters-744x478-201210.jpg?fit=744%2C478&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/Erika-Wolters-744x478-201210.jpg?fit=744%2C478&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/Erika-Wolters-744x478-201210.jpg?fit=744%2C478&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/Erika-Wolters-744x478-201210.jpg?fit=744%2C478&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1687,"url":"https:\/\/ecampus.oregonstate.edu\/news\/oer-at-work-marine-law\/","url_meta":{"origin":1641,"position":3},"title":"OER at Work: Authoring a marine law open textbook was &#8216;straightforward and seamless&#8217;","author":"Tyler Hansen","date":"February 3, 2021","format":false,"excerpt":"Oregon State researcher and instructor Holly Campbell says the process of authoring an open textbook on marine law \"was very straightforward and seamless,\" and she advises her faculty colleagues to not hesitate in implementing open educational resources in their classes.","rel":"","context":"In &quot;All Stories&quot;","block_context":{"text":"All Stories","link":"https:\/\/ecampus.oregonstate.edu\/news\/category\/all\/"},"img":{"alt_text":"A humpback whale breaches and soars in the air above the ocean. Holly Campbell teaches an ocean law course for Oregon State and uses an open textbook.","src":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/marine-law-open-textbook.jpg?fit=744%2C455&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/marine-law-open-textbook.jpg?fit=744%2C455&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/marine-law-open-textbook.jpg?fit=744%2C455&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/marine-law-open-textbook.jpg?fit=744%2C455&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2730,"url":"https:\/\/ecampus.oregonstate.edu\/news\/open-education-week-oer\/","url_meta":{"origin":1641,"position":4},"title":"Oregon State faculty\u2019s use of free textbooks generates millions in student savings","author":"Tyler Hansen","date":"March 3, 2025","format":false,"excerpt":"Editor's note: This story was originally published on the Oregon State University Division of Educational Ventures news site. Tuition costs are beyond the control of Oregon State University faculty members, but there is a proven way they can make student learning more affordable: by replacing expensive textbooks with free and\u2026","rel":"","context":"In &quot;All Stories&quot;","block_context":{"text":"All Stories","link":"https:\/\/ecampus.oregonstate.edu\/news\/category\/all\/"},"img":{"alt_text":"A person working on a laptop with a geographic map on the screen, alongside an open textbook titled \"Getting Organized.\"","src":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1867,"url":"https:\/\/ecampus.oregonstate.edu\/news\/oer-commons-open-access\/","url_meta":{"origin":1641,"position":5},"title":"Finding a new, prominent home for Oregon State\u2019s OER","author":"Tyler Hansen","date":"September 27, 2021","format":false,"excerpt":"Oregon State University\u2019s expanding collection of open educational resources is now available in one of the world\u2019s largest OER repositories, giving users greater access to the university\u2019s no-cost course materials in a single location. OER Commons\u00a0is a freely accessible, online library that invites educators and students at Oregon State and\u2026","rel":"","context":"In &quot;All Stories&quot;","block_context":{"text":"All Stories","link":"https:\/\/ecampus.oregonstate.edu\/news\/category\/all\/"},"img":{"alt_text":"A person working on a laptop with a geographic map on the screen, alongside an open textbook titled \"Getting Organized.\"","src":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/news\/assets\/open-access-textbook.jpg?fit=800%2C470&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/posts\/1641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/comments?post=1641"}],"version-history":[{"count":0,"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/posts\/1641\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/media\/1642"}],"wp:attachment":[{"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/categories?post=1641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecampus.oregonstate.edu\/news\/wp-json\/wp\/v2\/tags?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}