{"id":1803,"date":"2019-05-06T08:15:20","date_gmt":"2019-05-06T15:15:20","guid":{"rendered":"http:\/\/ecampus.oregonstate.edu\/research\/?p=1803"},"modified":"2019-05-06T08:34:03","modified_gmt":"2019-05-06T15:34:03","slug":"e157","status":"publish","type":"post","link":"https:\/\/ecampus.oregonstate.edu\/research\/podcast\/e157\/","title":{"rendered":"RIA # 157: Dr. Liz Gross and Amber Sandall on Social Listening"},"content":{"rendered":"
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Dr. Liz Gross<\/p><\/div>\n

On this episode, Katie is joined by two guests:<\/p>\n

Dr. Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is Liz\u2019s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.<\/p>\n

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Amber Sandall<\/p><\/div>\n

Amber Sandall is Campus Sonar\u2019s Research Manager. She brings expertise in marketing, communications, research, and data analysis and reporting to her role of managing Campus Sonar\u2019s social listening research program and operations. With both agency and higher education experience, she enjoys unearthing actionable insights to help colleges and universities drive growth. When she’s not writing Boolean queries, Amber enjoys a good taco and a new book.<\/p>\n

Transcript<\/a><\/strong>\u00a0(.docx)<\/p>\n