{"id":465,"date":"2017-03-27T08:15:48","date_gmt":"2017-03-27T15:15:48","guid":{"rendered":"http:\/\/ecampus.oregonstate.edu\/research\/?p=465"},"modified":"2017-11-16T10:20:59","modified_gmt":"2017-11-16T18:20:59","slug":"e52","status":"publish","type":"post","link":"https:\/\/ecampus.oregonstate.edu\/research\/podcast\/e52\/","title":{"rendered":"RIA # 52: Kevin Anselmo on Sharing Your Research in Traditional and Digital Media"},"content":{"rendered":"<div id=\"attachment_470\" style=\"width: 156px\" class=\"wp-caption alignleft\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-470\" data-attachment-id=\"470\" data-permalink=\"https:\/\/ecampus.oregonstate.edu\/research\/podcast\/e49\/kevin-anselmo-photo\/\" data-orig-file=\"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Kevin-Anselmo-Photo-e1487101458568.jpg?fit=295%2C351&amp;ssl=1\" data-orig-size=\"295,351\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;\\u00a9 2015 Carnegie Mellon University all rights reserved&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Kevin Anselmo Photo\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Kevin Anselmo&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Kevin-Anselmo-Photo-e1487101458568.jpg?fit=252%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Kevin-Anselmo-Photo-e1487101458568.jpg?fit=295%2C351&amp;ssl=1\" class=\"wp-image-470\" src=\"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Kevin-Anselmo-Photo-e1487101458568-252x300.jpg?resize=146%2C174&#038;ssl=1\" width=\"146\" height=\"174\" srcset=\"https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Kevin-Anselmo-Photo-e1487101458568.jpg?resize=252%2C300&amp;ssl=1 252w, https:\/\/i0.wp.com\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Kevin-Anselmo-Photo-e1487101458568.jpg?w=295&amp;ssl=1 295w\" sizes=\"auto, (max-width: 146px) 100vw, 146px\" \/><p id=\"caption-attachment-470\" class=\"wp-caption-text\">Kevin Anselmo<\/p><\/div>\n<p>On this episode, Katie is\u00a0joined by\u00a0Kevin Anselmo,\u00a0the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate and then works with his clients to disseminate those messages to ensure they are aligned to big-picture goals. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. He is the author of <em>Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media<\/em>. Previously, Kevin was Director of Public Relations for Duke University&#8217;s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.<\/p>\n<p><strong><a href=\"https:\/\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Ep-52-Kevin-AnselmoTranscript.docx\">Transcript<\/a>\u00a0<\/strong>(.docx)<\/p>\n<div style=\"clear: both;\"><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/playlists\/310795282&amp;color=ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\" width=\"100%\" height=\"275\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/div>\n<h2>Show Notes<\/h2>\n<p>Would you like to incorporate this episode of &#8220;Research in Action&#8221; into your course?\u00a0Download the <strong><a href=\"https:\/\/ecampus.oregonstate.edu\/research\/wp-content\/uploads\/Episode-52-Podcast-Instructor-Guide.pdf\">Episode 52 Instructor Guide<\/a><\/strong>\u00a0(.pdf) or\u00a0visit our\u00a0<a href=\"https:\/\/ecampus.oregonstate.edu\/research\/podcast\/instructor-guides\/\"><strong>Podcast<\/strong>\u00a0<strong>Instructor Guides<\/strong><\/a> page to find additional information.<\/p>\n<p><strong>Segment 1<\/strong>: <span style=\"font-weight: 400;\">Four Ways to Think About Public Relations<\/span> [00:00-15:52]<\/p>\n<p>In this first segment, Kevin shares four areas that researchers should consider regarding publicizing their work.<\/p>\n<p>In this segment, the following resources are mentioned:<\/p>\n<ul>\n<li><a href=\"http:\/\/experientialcommunications.com\/\" target=\"_blank\" rel=\"noopener\">Experiential Communications<\/a><\/li>\n<li>Anselmo, K. (2017).\u00a0<em><a href=\"http:\/\/experientialcommunications.com\/maximize-your-impact\/\" target=\"_blank\" rel=\"noopener\">Maximize<\/a><a href=\"http:\/\/experientialcommunications.com\/maximize-your-impact\/\" target=\"_blank\" rel=\"noopener\"> Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media<\/a>. <\/em>Chapel Hill, NC:\u00a0Experiential Communications Inc.<\/li>\n<li>Kevin Anselmo&#8217;s Twitter: @<a href=\"https:\/\/twitter.com\/kevinanselmo\" target=\"_blank\" rel=\"noopener\">kevinanselmo<\/a><\/li>\n<\/ul>\n<p><strong>Segment 2<\/strong>: Preparing for Interviews [15:53-34:28]<\/p>\n<p>In segment two, Kevin shares some concrete steps researchers can take to prepare for print and on-camera interviews. <em><br \/>\n<\/em><\/p>\n<p>In this segment, the following resources are mentioned:<\/p>\n<ul>\n<li>Kevin Anselmo&#8217;s <a href=\"http:\/\/experientialcommunications.com\/2016\/08\/31\/podcasting-and-sales\/\" target=\"_blank\" rel=\"noopener\">podcast<\/a>:\n<ul>\n<li><a href=\"http:\/\/experientialcommunications.com\/2015\/01\/29\/podcast-episode-27-how-to-consistently-deliver-your-messages-in-media-interviews\/\" target=\"_blank\" rel=\"noopener\">Interview with Dr. Cynthia Bulik<\/a><\/li>\n<li><a href=\"http:\/\/experientialcommunications.com\/2014\/06\/26\/podcast-13-fortune-managing-editor-andy-serwer-on-the-future-of-business-journalism\/\" target=\"_blank\" rel=\"noopener\">Interview with Andy Serwer<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.cbsnews.com\/videos\/mid-life-eating-disorders-on-the-rise\/?lumiereId=50142659&amp;videoId=b237b3cf-a737-11e2-a3f0-029118418759&amp;cbsId=50142659&amp;site=cbsnews\" target=\"_blank\" rel=\"noopener\">Cynthia Bulik&#8217;s\u00a0interview<\/a> on CBS<\/li>\n<li><a href=\"http:\/\/www.taaonline.net\/\" target=\"_blank\" rel=\"noopener\">Textbook and Academic Authors Association<\/a><\/li>\n<li>Listeners can hear more about\u00a0research dissemination plans in:\n<ul>\n<li>\u00a0<a href=\"https:\/\/ecampus.oregonstate.edu\/research\/podcast\/e42\/\" target=\"_blank\" rel=\"noopener\">RIA episode 42<\/a> with Dr. George Veletsianos on Sharing Research Online<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Bonus Clip #1\u00a0<\/strong>[00:00-04:16]: Example of a\u00a0Shy Researcher Engaging with the Media<\/p>\n<p>To share feedback about this podcast episode, ask questions that could be featured in a future episode, or to share research-related resources, post a comment below or contact the \u201cResearch in Action\u201d podcast:<\/p>\n<p><strong>Twitter<\/strong>: @<a href=\"https:\/\/twitter.com\/RIA_podcast\" target=\"_blank\" rel=\"noopener\">RIA_podcast<\/a> or #<a href=\"https:\/\/twitter.com\/hashtag\/RIA_podcast?src=hash\" target=\"_blank\" rel=\"noopener\">RIA_podcast<br \/>\n<\/a><strong>Email<\/strong>: <a href=\"mailto:riapodcast@oregonstate.edu\">riapodcast@oregonstate.edu<\/a><br \/>\n<strong>Voicemail<\/strong>: <a href=\"tel:+15417371111\">541-737-1111<\/a><\/p>\n<p>If you listen to the podcast via <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/research-in-action\/id1101916802\" target=\"_blank\" rel=\"noopener\">iTunes<\/a>, please consider leaving us a review.<\/p>\n<p><em>The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Ecampus or Oregon State University.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this episode, Kevin shares concrete strategies that academics can use to prepare themselves for print, radio, and television interviews related to their 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