Ecampus Schedule of Classes - Summer 2025

College of Business

MRKT 592 – Consumer Behavior (3)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

Term	CRN	Sec	Cr	P/N	Instructor	Type	Status	Cap	Avail	WL Cap	WL Avail
Su25	72648	400	3		Kaufmann, C.	Online	Closed	6	-4	0	0
	Registration Restrictions Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing) Recommended: BA 516
	Class Notes: Jun 23-Aug 15Session 3Does not meet Graduate School's stand-alone requirement.This course requires online proctored testing, which mayinclude testing fees and the use of security measures, suchas a scan of your testing environment. Please carefullyreview online proctor test information at:https://ecampus.oregonstate.edu/services/proctoring . Textbooks  [ Textbooks]
	Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
	Session: Summer 8 Week Session

View MRKT 592 for all available terms