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College of Business

MRKT 592 – Consumer Behavior (3)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
Su26720774003Anderson, C.Online Open3300
Registration Restrictions
Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing)
Recommended: BA 516
Class Notes: Jun 22-Aug 14Session 3Does not meet Graduate School's stand-alone requirement.This course requires online proctored testing, which mayinclude testing fees and the use of security measures,such as a scan of your testing environment and the requiredinstallation of a desktop application. Please carefullyreview online proctored test information at:https://ecampus.oregonstate.edu/services/proctoring
Syllabus: Available in Canvas to students enrolled in this course.
Session: Summer 8 Week SessionSession 3 (Summer 8 Week Session)
Find textbooks for MRKT 592 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.