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BA 590 – Marketing Management (3)
Provides an understanding of how a market-orientation can help firms to profitably deliver value to their targeted customers. Through a combination of lectures, in-class exercises, and case discussions, learn how to analyze complex marketing challenges, and make strategic decisions based on established marketing management principles. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.
For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.
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Term | CRN | Sec | Cr | P/N | Instructor | Type | Status | Cap | Avail | WL Cap | WL Avail |
---|---|---|---|---|---|---|---|---|---|---|---|
W25 | 33026 | 400 | 3 | Kaliyamurthy, A. | Online | Open | 45 | 45 | 0 | 0 | |
Registration Restrictions Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration) Recommended: BA 390 with a minimum grade of C- Campus Restrictions: +DSC (Dist. Degree Corvallis Student) | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
W25 | 36150 | 401 | 3 | Kaliyamurthy, A. | Online | Open | 45 | 45 | 0 | 0 | |
Registration Restrictions Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration) Recommended: BA 390 with a minimum grade of C- Campus Restrictions: +DSC (Dist. Degree Corvallis Student) | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
W25 | 33642 | 450 | 3 | Kaufmann, C. | Hybrid | Open | 20 | 20 | 0 | 0 | |
Registration Restrictions Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration) Recommended: BA 390 with a minimum grade of C- Campus Restrictions: +DSC, +PDX (Dist. Degree Corvallis Student, Oregon State - Portland) | |||||||||||
Class Notes: Hybrid section; both on-site meetings and online component. Class will meet in RLSB 1S018. [ Textbooks] | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
Meeting Info: T 1800-2050 in GRP PDX (01/06 to 03/14) |
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Academic calendar
Currently it's fall term. See academic calendar for our quarter term schedule.
Winter term starts Jan. 6, 2025.
Spring term starts March 31, 2025.