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College of Business

BA 590 – Marketing Management (3)

Provides students with an understanding of how a market-orientation can help firms to profitably deliver value to their targeted customers. Through a combination of lectures, in-class exercises, and case discussions, students will learn how to analyze complex marketing challenges, and make strategic decisions based on established marketing management principles. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
W23344254003Van Order, M.Online Closed45000
Registration Restrictions
Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration)
Recommended: BA 390 with a minimum grade of C-
Campus Restrictions: +DSC (Dist. Degree Corvallis Student)
Class Notes:

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
W23410814013Van Order, M.Online Open10700
Registration Restrictions
Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration)
Recommended: BA 390 with a minimum grade of C-
Campus Restrictions: +DSC (Dist. Degree Corvallis Student)
Class Notes:

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
W23354244503Van Order, M.Hybrid Open201500
Registration Restrictions
Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration)
Recommended: BA 390 with a minimum grade of C-
Campus Restrictions: +DSC, +PDX (Dist. Degree Corvallis Student, Oregon State - Portland)
Class Notes: Hybrid section; both on-site meetings and online component. Class will meet in RLSB 1S008.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Meeting Info: T 1800-2050 in GRP PDX (01/10)
T 1800-2050 in GRP PDX (03/07)
Find textbooks for BA 590 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.