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College of Business

BA 590 – Marketing Management (3)

Provides students with an understanding of how a market-orientation can help firms to profitably deliver value to their targeted customers. Through a combination of lectures, in-class exercises, and case discussions, students will learn how to analyze complex marketing challenges, and make strategic decisions based on established marketing management principles. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 or ecampus@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
W19368944003Chen, J.Online Closed35-300
Registration Restrictions
Major Restrictions: +2050 (Business Administration)
Other Prereqs: BA 390 with a minimum grade of C- or better and graduate standing.
Class Notes:

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
W19400394053Chen, J.Online Open5100
Registration Restrictions
Major Restrictions: +2050 (Business Administration)
Other Prereqs: BA 390 with a minimum grade of C- or better and graduate standing.
Class Notes: Online section. Departmental approval. This course requires some online synchronous meetings.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
W19392204503Chen, J.Hybrid Closed35-100
Registration Restrictions
Major Restrictions: +2050 (Business Administration)
Other Prereqs: BA 390 with a minimum grade of C- or better and graduate standing.
Class Notes: In addition to classroom meetings in Portland, this hybrid section includes significant online components that reduce classroom meeting time.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
Meeting Info: T 1800-2050 in Portland Ctr - Meier and Frank 2047 (01/08)
T 1800-2050 in Portland Ctr - Meier and Frank 2047 (03/05)
Find textbooks for BA 590 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= This is a Baccalaureate Core course
= Fees may apply to this course
Registration Restrictions:
+ = Include restriction (may register if you meet this criteria)
- = Exclude restriction (may not register if you meet this criteria)
* = Prerequisite may be taken prior to or simultaneously with this course