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College of Business

BA 590 – Marketing Management (3)

Provides students with an understanding of how a market-orientation can help firms to profitably deliver value to their targeted customers. Through a combination of lectures, in-class exercises, and case discussions, students will learn how to analyze complex marketing challenges, and make strategic decisions based on established marketing management principles. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
W21356334003Huff, A.Online Closed10-3400
Registration Restrictions
Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration)
Recommended: BA 390 with a minimum grade of C-
Campus Restrictions: +DSC (Dist. Degree Corvallis Student)
Class Notes: Online section.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
W21368984503Chen, J.Hybrid Closed10-2600
Registration Restrictions
Major Restrictions: +2047, +2050 (Marketing Insights and Analytics, Business Administration)
Recommended: BA 390 with a minimum grade of C-
Campus Restrictions: +DSC, +PDX (Dist. Degree Corvallis Student, Oregon State - Portland)
Class Notes: Hybrid section; includes face-to-face meetings.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
Meeting Info: T 1800-2050 in REM RL (01/05)
T 1800-2050 in REM RL (03/02)
Find textbooks for BA 590 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= This is a Baccalaureate Core course
= Fees may apply to this course
Registration Restrictions:
+ = Include restriction (may register if you meet this criteria)
- = Exclude restriction (may not register if you meet this criteria)
* = Prerequisite may be taken prior to or simultaneously with this course