Ecampus Schedule of Classes - Summer 2024

College of Business

MRKT 492 – Consumer Behavior (4)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

Term	CRN	Sec	Cr	P/N	Instructor	Type	Status	Cap	Avail	WL Cap	WL Avail
Su24	72394	400	4		Kaufmann, C.	Online	Waitlisted	40	0	10	7
	Registration Restrictions Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C] Major Restrictions: +400, +416, +458, +799, +814, +912 (Apparel Design, Merchandising Management, Interior Design, Marketing, Marketing, Design and Innovation Management) Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior)
	Class Notes: Jun 24-Aug 16 Session 3 This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring . Textbooks  [ Textbooks]
	Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
	Session: Summer 8 Week Session

View MRKT 492 for all available terms