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College of Business

MRKT 586 – Customer Relationship Management (4)

An integration of people, process and technology. Emphasizes how individuals and companies can gain the return on investment that they expect through technology implementation, service and business process mapping, employee training, customer relationship, customer life time value, technology solutions that track customer data and employee performance. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
Su23747784004Schmid, F.Online Inactive-Not Offered5500
Registration Restrictions
Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing)
Recommended: BA 516
Class Notes: Jul 24-Aug 18 Session 4 Does not meet Graduate School's stand-alone requirement. This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring .  [ Textbooks]
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Session: Summer 2nd 4 Week SessionSession 4 (Summer 2nd 4 Week Session)
Find textbooks for MRKT 586 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.