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College of Business

MRKT 323 – Advanced Application of Marketing Principles (4)

Develop an understanding of how a market-orientation can help firms to profitably deliver value to targeted customers. Through a combination of case discussions, preparation of a client project, lectures and in-class activities, analyze complex marketing challenges; make strategic decisions for products, services, and brands, based on marketing principles; and persuasively communicate decisions. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
F25144514004Terhes, A.Online Open25201010
Registration Restrictions
Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C]
Major Restrictions: +799 (Marketing)
Class Limitations: -1, -2 (Freshman, Sophomore)
Campus Restrictions: +DSC (Dist. Degree Corvallis Student)
Class Notes: Campus restrictions for this section will extend beyondWeek 10.This course requires online proctored testing, which mayinclude testing fees and the use of security measures, suchas a scan of your testing environment. Please carefullyreview online proctor test information at:https://ecampus.oregonstate.edu/services/proctoring .

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
F25198064104Terhes, A.Online Open511515
Registration Restrictions
Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C]
Major Restrictions: +799 (Marketing)
Class Limitations: -1, -2 (Freshman, Sophomore)
Campus Restrictions: +C (Corv)
Class Notes: Registration for this section will begin in Week 10.Campus restrictions for this section will extend beyondWeek 10.This course requires online proctored testing, which mayinclude testing fees and the use of security measures, suchas a scan of your testing environment. Please carefullyreview online proctor test information at:https://ecampus.oregonstate.edu/services/proctoring .

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
W26426844004Kaufmann, C.Online Open45451010
Registration Restrictions
Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C]
Major Restrictions: +799 (Marketing)
Class Limitations: -1, -2 (Freshman, Sophomore)
Campus Restrictions: -C (Corv)
Class Notes: Campus restrictions end Monday of Week 10.This course requires online proctored testing, which mayinclude testing fees and the use of security measures, suchas a scan of your testing environment. Please carefullyreview online proctor test information at:https://ecampus.oregonstate.edu/services/proctoring .
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Find textbooks for MRKT 323 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.