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College of Business

MRKT 592 – Consumer Behavior (3)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

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TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
Sp20579024003Brown, N.Online Closed3000
Registration Restrictions
Enforced Prereqs: BA 516 [B-]
Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing)
Campus Restrictions: -C (Corv)
Class Notes: Online section. Does not meet Graduate School's stand-alone requirement. Proctored exam(s) required; may involve an additional fee.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
Find textbooks for MRKT 592 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= This is a Baccalaureate Core course
= Fees may apply to this course
Registration Restrictions:
+ = Include restriction (may register if you meet this criteria)
- = Exclude restriction (may not register if you meet this criteria)
* = Prerequisite may be taken prior to or simultaneously with this course