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MRKT 592 – Consumer Behavior (3)
Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.
For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.
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Term | CRN | Sec | Cr | P/N | Instructor | Type | Status | Cap | Avail | WL Cap | WL Avail |
---|---|---|---|---|---|---|---|---|---|---|---|
Sp21 | 56884 | 400 | 3 | Brown, N. | Online | Open | 3 | 3 | 0 | 0 | |
Registration Restrictions Enforced Prereqs: BA 516 [B-] Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing) Campus Restrictions: +DSC, +PDX (Dist. Degree Corvallis Student, Oregon State - Portland) | |||||||||||
Class Notes: Online section. Does not meet Graduate School's stand-alone requirement. Proctored exam(s) required; may involve an additional fee. [ Textbooks] | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus. |
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