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College of Business

MRKT 592 – Consumer Behavior (3)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
F21201474003Brown, N.Online Open30400
Registration Restrictions
Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing)
Recommended: BA 516
Campus Restrictions: +DSC, +PDX (Dist. Degree Corvallis Student, Oregon State - Portland)
Class Notes: Proctored exam(s) required; may involve an additional fee.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Find textbooks for MRKT 592 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.