Ecampus Schedule of Classes - All Terms

College of Business

MRKT 492 – Consumer Behavior (4)

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
Sp24536454004Kaufmann, C.Online Open40401010
Registration Restrictions
Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C]
Major Restrictions: +201, +400, +416, +458, +744, +749, +753, +782, +799, +814, +912 (General Business, Apparel Design, Merchandising Management, Interior Design, Retail Management, Digital Marketing, Marketing, Merchandising Management, Marketing, Marketing, Design and Innovation Management)
Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior)
Class Notes: This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring/

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Su24723944004Kaufmann, C.Online Open40401010
Registration Restrictions
Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C]
Major Restrictions: +400, +416, +458, +799, +814, +912 (Apparel Design, Merchandising Management, Interior Design, Marketing, Marketing, Design and Innovation Management)
Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior)
Class Notes: Jun 24-Aug 16 Session 3 This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring .
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Session: Summer 8 Week SessionSession 3 (Summer 8 Week Session)
F24159174004StaffOnline Open454533
Registration Restrictions
Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C]
Major Restrictions: +201, +400, +416, +458, +744, +749, +753, +782, +799, +814, +912 (General Business, Apparel Design, Merchandising Management, Interior Design, Retail Management, Digital Marketing, Marketing, Merchandising Management, Marketing, Marketing, Design and Innovation Management)
Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior)
Class Notes: This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring/
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Find textbooks for MRKT 492 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.