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Options
You can focus your studies as an Oregon State University business administration student by selecting one of the online specialization areas listed below. These options require you to earn credits in addition to the undergraduate business core.
Digital marketing (24 credits)
Global businesses increasingly rely on digital solutions to thrive in the modern world, and the course work in the digital marketing option will enable you to strategize, design and evaluate like an expert digital marketer.
Required courses
BA 481 – Introduction to Business Analytics
MRKT 484 – Digital Media and Marketing Integration
MRKT 485 – Search Engine Marketing
MRKT 486 – Customer Relationship Management
MRKT 492 – Consumer Behavior
MRKT 493 – Integrated Marketing Communications
Instructor Mark Van Order discusses the digital marketing option including search engine marketing, digital channels and analytics. Watch video »
Family business (24 credits)
With a focus on entrepreneurship, the family business option offers you the opportunity to develop you entrepreneurial talents while providing a solid foundation on the risks and challenges facing a family firm, including finances, legal issues, marketing and succession planning.
Required courses
BA 365 – Family Business Management
BA 460 – Venture Management
BA 463 – Family Enterprise Governance (NOTE: This course will be available online through Ecampus beginning spring term 2019.)
MGMT 453 – Human Resources Management
Electives
Select two courses from the following:
BA 458 – Innovation and New Product Development
BA 464 – New Venture Financing
MGMT 455 – Influence and Negotiation
MRKT 495 – Retail Management
General business (24 credits)
All students in the general business option must take 24 credits of upper-division College of Business courses in addition to the undergraduate business core curriculum. A minimum of 12 credits must be from 400-level courses. Courses must be pre-approved by your advisor prior to beginning this option.
Hospitality management (24 credits)
Develop your knowledge of strategic thinking and its application to the hospitality industry by selecting the hospitality management option. Oregon State defines the hospitality industry as including all organizations that provide overnight accommodations and/or food service, including hotels, destination resorts, hospitals, residence halls and cruise ships.
Required courses
HM 320 – Service Automation and Technology
HM 420 – Revenue Management and Pricing
HM 430 – Service Management
Electives
Select three courses from the following:
HM 325 – Online Marketing and Reputation Management
HM 340 – Vacation Property Management
HM 425 – Advanced Restaurant Management and Ownership
HM 460 – Hospitality Investment and Asset Management
Marketing (23 credits)
Learn how to think about business in terms of customer needs and satisfaction by enrolling in the marketing option, which will equip you with knowledge of forward-thinking marketing concepts and methods.
Required courses
BA 290 – Introduction to Careers in Marketing
MRKT 396 – Fundamentals of Marketing Research
MRKT 486 – Customer Relationship Management
MRKT 492 – Consumer Behavior
MRKT 493 – Integrated Marketing Communications
MRKT 495 – Retail Management
Retail management (24 credits)
The retail management option will prepare you for a career in the retail industry, providing in-depth knowledge on management and marketing strategies through engaging, multidisciplinary course work. The options includes all the steps required to help you bring customers into a store and fulfill their buying needs.
Required courses
MGMT 453 – Human Resources Management
MGMT 457 – Supply Chain Strategy
MRKT 492 – Consumer Behavior
MRKT 495 – Retail Management
Electives
Choose two of the following elective courses to meet the 24-credit requirement:
BA 451 – Supply and Sourcing Management
MGMT 364 – Project Management
MGMT 455 – Influence and Negotiation
MRKT 396 – Fundamentals of Marketing Research
MRKT 488 – Personal Selling
MRKT 493 – Integrated Marketing Communications
Supply chain and logistics management (28 credits)
Acquire a mastery of international operations and supply chain and logistics management concepts by selecting this option. The associated course work will prepare you for operations, logistics, procurement and supply chain management in the service and manufacturing industries after graduation.
Required courses
BA 451 – Supply and Sourcing Management
BA 454 – Lean Enterprise Management and Capstone
BA 459 – Manufacturing and Service Operations
BA 478 – Supply Chain Analytics
MGMT 364 – Project Management
MGMT 455 – Influence and Negotiation
MGMT 457 – Supply Chain Strategy
Instructor Randal Smith discusses topics in supply chain management including strategy, contract negotiations, logistics and analytics. Watch video »
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Important dates
See our academic calendar for our full quarter term schedule.
Degree details
* Oregon State University is on a quarter-term system. There are four quarters each year and classes are 11 weeks long. This program's 180 quarter credits are equal to 120 semester credits.
† Cost per credit is calculated using tuition per credit for the current academic year. It does not include associated fees, course materials, textbook expenses, and other expenses related to courses.
‡ This program is available either online or as a blend of online course work and in-person classes in Portland, Oregon.
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