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Options
You can focus your studies as an Oregon State University business administration student by selecting one of the online options listed below. These options require you to earn credits in addition to the undergraduate business core.
Digital marketing (24 credits)
Develop data-driven strategies for social media, websites and email campaigns with a digital marketing option. You'll enter the workforce able to make data-driven decisions using analytics and business intelligence and be proficient in SEO/SEM strategies.
Required courses
BA 481 – Introduction to Business Analytics
MRKT 484 – Digital Media and Marketing Integration
MRKT 485 – Search Engine Marketing
MRKT 486 – Customer Relationship Management
MRKT 492 – Consumer Behavior
MRKT 493 – Integrated Marketing Communications
Instructor Mark Van Order discusses the digital marketing option including search engine marketing, digital channels and analytics. Watch video »
Family business (24 credits)
Develop your entrepreneurial skills and build a strong foundation in the fundamentals of business with the family business option. You will develop the skills to assess the risks and challenges facing a family business, including finances, legal issues and succession planning.
Required courses
BA 365 – Family Business Management
BA 460 – Venture Management
BA 463 – Family Enterprise Governance (NOTE: This course will be available online through Ecampus beginning spring term 2019.)
MGMT 453 – Human Resources Management
Electives
Select two courses from the following:
BA 458 – Innovation and New Product Development
BA 464 – New Venture Financing
MGMT 455 – Influence and Negotiation
MRKT 495 – Retail Management
General business (24 credits)
All students in the general business option must take 24 credits of upper-division College of Business courses in addition to the undergraduate business core curriculum. A minimum of 12 credits must be from 400-level courses. Courses must be pre-approved by your advisor prior to beginning this option.
Hospitality management (24 credits)
Rise to the top of the hospitality industry, whether in hotel and resort services, food and beverage or travel and tourism. The hospitality management option will put you on the path to becoming a leader in guest services innovation, technology, automation, operations and management.
Required courses
HM 320 – Service Automation and Technology
HM 420 – Revenue Management and Pricing
HM 430 – Service Management
Electives
Select three courses from the following:
HM 325 – Online Marketing and Reputation Management
HM 340 – Vacation Property Management
HM 425 – Advanced Restaurant Management and Ownership
HM 460 – Hospitality Investment and Asset Management
Marketing (23 credits)
Learn the fundamentals of marketing, including market research, market segmentation and targeting, consumer behavior and marketing strategy and management by enrolling in the marketing option. This option will equip you with essential knowledge to provide forward-thinking strategies in the business industry.
Required courses
BA 290 – Introduction to Careers in Marketing
MRKT 396 – Fundamentals of Marketing Research
MRKT 486 – Customer Relationship Management
MRKT 492 – Consumer Behavior
MRKT 493 – Integrated Marketing Communications
MRKT 495 – Retail Management
Retail management (24 credits)
The retail management option will prepare you for a career in the retail industry, providing in-depth knowledge on management and marketing strategies. You'll be prepared to serve customers throughout all stages of the customer journey.
Required courses
MGMT 453 – Human Resources Management
MGMT 457 – Supply Chain Strategy
MRKT 492 – Consumer Behavior
MRKT 495 – Retail Management
Electives
Choose two of the following elective courses to meet the 24-credit requirement:
BA 451 – Supply and Sourcing Management
MGMT 364 – Project Management
MGMT 455 – Influence and Negotiation
MRKT 396 – Fundamentals of Marketing Research
MRKT 488 – Personal Selling
MRKT 493 – Integrated Marketing Communications
Supply chain and logistics management (28 credits)
Learn how to efficiently manage the flow of materials, finances and information from suppliers, manufacturers, wholesalers, distributors and retailers. The supply chain and logistics management option will prepare you for a career in operations, logistics, procurement and supply chain management, in any industry.
Required courses
BA 451 – Supply and Sourcing Management
BA 454 – Lean Enterprise Management and Capstone
BA 459 – Manufacturing and Service Operations
BA 478 – Supply Chain Analytics
MGMT 364 – Project Management
MGMT 455 – Influence and Negotiation
MGMT 457 – Supply Chain Strategy
Instructor Randal Smith discusses topics in supply chain management including strategy, contract negotiations, logistics and analytics. Watch video »
Important dates
See our academic calendar for our full quarter term schedule.
Degree details
* Oregon State University is on a quarter-term system. There are four quarters each year and classes are 11 weeks long. This program's 180 quarter credits are equal to 120 semester credits.
† Cost per credit is calculated using tuition per credit for the current academic year. It does not include associated fees, course materials, textbook expenses, and other expenses related to courses.
‡ This program is available either 100% online or as a blend of online coursework and in-person classes in Portland, Oregon.
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