Credits required
180 Oregon State University is on a quarter-term system. There are four quarters each year and classes are 11 weeks long. This program's 180 quarter credits are equal to 120 semester credits.*
Cost per credit
$340 Cost per credit is calculated using tuition per credit for the current academic year. It does not include associated fees, course materials, textbook expenses, and other expenses related to courses.
Online You can complete all or nearly all requirements of this program online. View the curriculum.
Start terms
4 per year

B.A./B.S. in Marketing – Online

Build successful brands using sound marketing insights

The need to understand consumer behavior is increasingly important as businesses everywhere try to reach diverse audiences and build a strong brand. That’s where marketing comes into play. And when you earn your marketing bachelor’s degree online from Oregon State University, you’ll become immersed in the science of consumers, product and communication.

Gain the expertise and knowledge that are needed to develop and implement forward-thinking business strategies as you learn about market research, consumer behavior and more. You’ll also pick up technical marketing skills and take part in leadership training that will make you a valuable asset to small companies, nonprofits and large corporations alike.

This program is offered by Oregon State's AACSB-accredited College of Business, and it is delivered by OSU Ecampus, a national leader in online education.

Pick a marketing focus that matches your goals

Once you become an Oregon State student, you’ll customize your degree plan by selecting one of these four specialization options:

  • Consumer insights
  • Marketing and digital communication
  • Marketing management
  • Professional sales and personal selling

Learn more about each specialization on the marketing curriculum webpage.

Benefits of learning online with Oregon State

  • All classes are developed by OSU's world-class faculty, who are known for their research, expertise and innovation.
  • Oregon State is regionally accredited by the Northwest Commission on Colleges and Universities.
  • Oregon State Ecampus is consistently ranked among the nation’s 10 best providers of online education according to U.S. News & World Report.
  • OSU Ecampus students receive the same diploma as on-campus students.

Get the support you need

Our goal is to help you succeed. That’s why, as an OSU Ecampus student, you’ll have access to vital resources like success coaching, library services, free online tutoring and career guidance – making your online learning experience collaborative and rewarding.


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