Marketing

B.A. or B.S.
Online You can complete all or nearly all requirements of this program online.*
delivery
$411 Based on current tuition rates. No additional charge for nonresident students. Does not include course materials and associated fees and expenses.†
per credit
4
start terms/year

The need to understand consumer behavior is increasingly important as businesses everywhere try to reach diverse audiences and build a strong brand. That’s where marketing comes into play. And when you earn your marketing bachelor’s degree online from Oregon State University, you’ll become immersed in the science of consumers, product and communication.

Gain the expertise that is needed to develop and implement forward-thinking business strategies as you learn about market research, consumer behavior and more. You’ll also add technical marketing skills and take part in leadership training that will make you a valuable asset to small companies, nonprofits and large corporations alike.

Skills you’ll gain in OSU’s online marketing degree program

As a student in Oregon State’s online bachelor’s in marketing program, you’ll gain the in-demand skills you need to stand out in the job market and level up your career. You’ll learn from expert Oregon State faculty who have real-world industry experience.

  • Consumer insights
  • Marketing and digital communications
  • Marketing management
  • Professional sales
  • Marketing strategy
  • Qualitative research
  • Customer relationship management
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Best Online Bachelor's Programs 2025 - U.S. News & World Report

Program details

With a focus on using consumer behavior, integrated marketing communications and relevant analytics to build and sustain brand loyalty, the online coursework in Oregon State’s marketing bachelor’s degree program will teach you the fundamental principles of marketing, market research and marketing strategy.

The online marketing program is offered by Oregon State’s College of Business.

Degree requirements

A minimum of 180 quarter credits — at least 60 of which must be upper-division credits — are required to graduate with your degree in marketing, including:

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Additional program features

As an Oregon State University marketing student, you’ll be able to focus your studies in specific areas of interest that align with your professional goals. Your academic advisor will help you choose from one of the following focus areas available to online learners:

Some degree requirements may be transferred from other institutions. Please note that a minimum of 45 credits of the last 75 credits in this degree program must be completed at Oregon State (online or on campus) to meet the academic residency requirement.

Previously earned credits must be reviewed upon admittance to OSU for appropriate articulation. Additional information about transferring credits is available through OSU’s Transfer Credit Central or you may request an unofficial transcript evaluation through the College of Business.

This program is offered by Oregon State's College of Business, which is accredited by AACSB International — The Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business administration and accounting.

As an undergraduate degree-seeking student, you can apply to earn an honors degree online in your academic major. Earning this prestigious degree gives you the opportunity to collaborate with faculty on research, complete a comprehensive thesis experience and engage in co-curricular activities.

Get a jump-start on your MBA or M.S. in Business while working toward your undergraduate degree in marketing. Through Oregon State’s Accelerated Master’s Platform, current undergraduate students can take graduate-level courses online that will be applied to their bachelor’s degree.

The credits you earn will be transferred to the MBA or M.S. in Business programs. Students enrolled in Oregon State’s online graduate courses will pay the graduate tuition and fees rate.

Tap into a collection of tools that will help you make an immediate impact in your career. The College of Business Career Success Center provides networking opportunities with employers and recruiters that lead to internships and jobs, and staff will help you develop a career path.

You can gain highly specialized skills that are in demand by employers — and do it with less of a time and financial commitment — when you earn a certificate or microcredential online with Oregon State. Choose from a large collection of short-form offerings that can help you upskill quickly.

Careers related to marketing

The knowledge you acquire in Oregon State’s online bachelor’s in marketing degree program will help you fill in-demand jobs in the global marketplace. As a leader in this area, you’ll enter the workforce ready to provide insights and transformational change in economic sectors that need marketing experts.

Job market outlook

Use the interactive tool on this page to discover employment trends, top occupations and salary details for professionals who have skills related to marketing. Please be aware that completing a program related to the job market information shown here does not guarantee employment or a specific salary.