Curriculum

With a focus on using consumer behavior, integrated marketing communications and relevant analytics to build and sustain brand loyalty, the online coursework in Oregon State’s marketing bachelor’s degree program will teach you all about the vital role marketing plays in the business enterprise.

You’ll not only learn the fundamental principles of marketing and market research, but you’ll also dive deep into the complex world of customer behavior and marketing strategy. The curriculum explores how human behavior impacts marketing decisions and how data can be leveraged to impact strategy.

Degree requirements

A minimum of 180 quarter credits are required to graduate with your marketing bachelor’s degree. You must complete the major requirements as well as Oregon State’s Baccalaureate Core requirements.

Major requirements and curriculum information are available on Oregon State's academic catalog. For details about OSU's Baccalaureate Core, please visit our Bacc Core details page.

Specializations

The program’s four marketing-themed specializations complement the curriculum’s foundational core business courses. Choose one that most aligns with your interests:

• Consumer insights: Delve into data through business analytics, qualitative research and managing customer relationships using technology.
• Marketing and digital communications: Discover how communications influence buyers’ behaviors, and learn about 21st century digital and web marketing tactics.
• Marketing management: Prepare for leadership roles by choosing from courses such as global marketing, retail management and services marketing.
• Professional sales and personal selling: Learn the principles of sales opportunities in various contexts, and hone your negotiation and conflict management skills.

Refer to OSU’s academic catalog for a list of the courses in each focus area.

Sample course topics

• Marketing strategy
• Consumer behavior
• Market research
• Customer relationship management
• Digital marketing
• Influence and negotiation
• Global marketing
• Integrated communications

Transfer credits

Some degree requirements may be transferred from other institutions. Please note that a minimum of 45 credits of the last 75 credits in this degree program must be completed at Oregon State (online or on campus) to meet the academic residency requirement.

Previously earned credits must be reviewed upon admittance to OSU for appropriate articulation. Find more information about transferring credits using the Office of Admissions’ single-course search tool.

Connect with a College of Business transfer advisor

Connect with undergraduate transfer student advisor Caiden Marcus to learn more about pursuing a marketing degree online. Schedule a virtual appointment or call the College of Business Future Students Office at 541-737-1109 to schedule.

Add a minor

As an OSU Ecampus student, you'll have the ability to add a minor to your bachelor's degree program. Oregon State offers a diverse selection of minors online. Combine your marketing degree with a minor in organizational leadership, or merge your major studies with a public health minor to create an even more powerful résumé fit for today's job market.