Marketing – Online Minor

Overview | Minor Curriculum | Tuition & Fees

Study the science of consumers, product and communication

Creative, strategic professionals are in demand in countless industries to help elevate company brands and user experiences. By earning an undergraduate minor in marketing online with Oregon State University, you’ll acquire the skills to work on projects related to advertising and communications, brand management, market research, sales, retail management, purchasing management and more.

Offered by Oregon State’s AACSB-accredited College of Business and delivered online by nationally ranked OSU Ecampus, the marketing minor will help you stand out in the job market with the skills to assess consumer behavior, implement integrated marketing and communication plans, develop digital media and improve retail experiences.

Learn the ‘marketing sequence’ and how to apply it

Marketing consists of a sequence of activities, and as a student in this online program, you’ll develop the ability to apply the principles of this sequence: identify customer needs; develop goods and services to satisfy those needs; communicate information about products and services to potential customers; and distribute the products to customers.

Coursework

The online classes in the marketing minor will prepare you to lead strategic marketing initiatives that will impact customers. You’ll learn from expert Oregon State faculty who have a rich, real-world background in marketing foundations and industry experience.

Curriculum details and minor requirements are available on Oregon State’s academic catalog.

Sample course topics

• Principles of marketing
• Consumer behavior
• Digital marketing platforms
• Search marketing
• Retail management
• Services marketing
• Customer relationship management

Benefits of learning online with Oregon State

• All classes are developed by OSU's world-class faculty, who are renowned for their research, expertise and innovation.
• Oregon State is institutionally accredited by the Northwest Commission on Colleges and Universities.
• OSU Ecampus is consistently ranked among the nation’s 10 best providers of online education according to U.S. News & World Report.