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College of Business

MRKT 578 – Marketing Strategy Capstone (4)

Provides a holistic, integrative perspective on marketing activities. Considers how to assess, construct, and apply business strategies to generate and sustain value. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
Sp25547944004Stornelli, J.Online Open25900
Registration Restrictions
Enforced Prereqs: BA 590 [B-]
Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing)
Recommended: MRKT 592 taken before or concurrently
Class Notes: This course requires online proctored testing, which mayinclude testing fees and the use of security measures, suchas a scan of your testing environment. Please carefullyreview online proctor test information at:https://ecampus.oregonstate.edu/services/proctoring .

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus.
Find textbooks for MRKT 578 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= Signifies the course as a Baccalaureate Core Course.
= Signifies that fees may apply to the course.
+ = Include restriction.
- = Exclude restriction.
* = Prereq may be taken prior to or simultaneously with this course.