Consumer Analytics Fundamentals – Online Microcredential

Study at the intersection of data and human behavior

There is no shortage of data in the business world, but there is a shortage of qualified professionals who know how to leverage business analytics skills in today’s data-rich environment.

Meet the growing demand for skilled workers — and learn how to apply the principles of human behavior to a variety of business contexts — by earning a microcredential in consumer analytics fundamentals online from Oregon State University.

This 12-credit microcredential, offered online by Oregon State's renowned College of Business, will equip you with the marketing and analytics skills to make decisions that advance organizational goals.

Coursework

Required courses (12 credits)

• BA 390 – Principles of Marketing (4)
• BANA 370 – Introduction to Business Analytics (4)
• MRKT 492 – Consumer Behavior (4)

Skills

The in-demand skills you'll develop as a student in this microcredential will give you what you need to stand out and level up in your career.

• Business strategies
• Business intelligence
• Consulting
• Data mining
• Influencing
• Marketing
• Marketing research
• Sales

Start working toward a full business degree

Not only will earning a microcredential in consumer analytics fundamentals give you skills that set you apart in the job market, but it will also put you on a pathway toward earning a business degree online. You can apply the 12 microcredential credits directly toward some of Oregon State’s online bachelor’s degrees in business.

If you plan to apply these credits toward a full degree, we encourage you to first contact the program to learn about the degree requirements. Please note that acceptance into a microcredential does not guarantee acceptance into a degree program.