Sports business

B.A. or B.S.
Online You can complete all or nearly all requirements of this program online.*
delivery
$411 Based on current tuition rates. No additional charge for nonresident students. Does not include course materials and associated fees and expenses.†
per credit
4
start terms/year

Sports have always given people reason to cheer. And now, fans and businesses around the world are engaged more than ever, creating unprecedented career opportunities that extend far beyond the game. Earn a bachelor’s degree in sports business online from Oregon State University, and build expertise in marketing, sponsorship, finance and analytics as you prepare to thrive in one of the most dynamic industries today.

Learn how to apply data-driven strategies to real-world challenges in a program that enables you to shape your studies around your interests. You’ll engage in hands-on learning opportunities and graduate equipped to lead with insight and innovation — whether you aim to work with athletic brands, sports organizations, media companies, sponsorship firms or beyond.

Skills you’ll gain in OSU’s online sports business degree program

As a student in Oregon State’s online sports business degree program, you’ll gain the in-demand skills you need to stand out in the job market and level up your career. You’ll learn from expert Oregon State faculty who have real-world industry experience. 

  • Sports industry analysis
  • Financial decision-making
  • Sponsorship evaluation
  • Strategic marketing
  • Data-driven strategy
  • Industry structure assessment
  • Societal impact of sport
Business professional working on a laptop at a desk, with a notebook and coffee cup, overlooking a sports field
Best Online Bachelor's Programs 2025 - U.S. News & World Report

Program details

Oregon State’s sports business bachelor’s program provides a unique, comprehensive curriculum that encompasses marketing, sponsorship, analytics, and finance. This means your online coursework will teach you — among other skills — how to make data-driven decisions, manage financial resources and optimize performance metrics, sponsorships and revenue generation.

The online sports business degree program is offered by Oregon State’s College of Business.

Degree requirements

A minimum of 180 quarter credits — at least 36 of which must be upper-division credits — are required to graduate with your sports business degree, including:

  • OSU’s Core Education
  • Major requirements: Sports business (Curriculum details and program information will soon be available on Oregon State’s academic catalog in summer 2025.)

This program is currently accepting applications, and you may begin the program online as early as summer term 2025.

Business professionals having a discussion on a staircase overlooking a sports gymnasium with blue flooring

Additional program features

When you pursue a sports business bachelor's degree online, you’ll work with your academic advisor to create a customized education plan, based on one of the following focus areas.

  • General sports business
  • Sport and society
  • Sports analytics
  • Sports management
  • Sports marketing

This program includes a 2-credit experiential learning component that gives you the option of selecting an internship, practicum, project, thesis or industry conference. This learning opportunity will provide you with hands-on experience in the industry.

Some degree requirements may be transferred from other institutions. Please note that a minimum of 45 credits of the last 75 credits in this degree program must be completed at Oregon State (online or on campus) to meet the academic residency requirement.

Previously earned credits must be reviewed upon admittance to OSU for appropriate articulation. Additional information about transferring credits is available through OSU’s Transfer Credit Central or you may request an unofficial transcript evaluation through the College of Business.

This program is offered by Oregon State's College of Business, which is accredited by AACSB International — The Association to Advance Collegiate Schools of Business. AACSB International is the premier accrediting agency for degree programs in business administration and accounting.

As an undergraduate degree-seeking student, you can apply to earn an honors degree online in your academic major. Earning this prestigious degree gives you the opportunity to collaborate with faculty on research, complete a comprehensive thesis experience and engage in co-curricular activities.

Tap into a collection of tools that will help you make an immediate impact in your career. The College of Business Career Success Center provides networking opportunities with employers and recruiters that lead to internships and jobs, and staff will help you develop a career path.

You can gain highly specialized skills that are in demand by employers — and do it with less of a time and financial commitment — when you earn a certificate or microcredential online with Oregon State. Choose from a large collection of short-form offerings that can help you upskill quickly.

Careers

The knowledge you acquire in Oregon State’s online sports business degree program will help you fill in-demand job opportunities across sports organizations, media, sponsorship firms and athletic brands. As a leader in this area, you’ll graduate ready to showcase your abilities and provide insights in industries that need sports business experts. 

Job market outlook

Use the interactive tool on this page to discover employment trends, top occupations and salary details for professionals who have skills related to sports business. Please be aware that completing a program related to the job market information shown here does not guarantee employment or a specific salary.