Options: B.A./B.S. in Business Administration – Online

You can focus your studies as an Oregon State University business administration student by selecting one of the online specialization areas listed below. These options require you to earn credits in addition to the undergraduate business core.

Digital marketing (24 credits)

Global businesses increasingly rely on digital solutions to thrive in the modern world, and the course work in the digital marketing option will enable you to strategize, design and evaluate like an expert digital marketer.

Required courses

BA 481 – Introduction to Business Analytics
MRKT 484  Digital Media and Marketing Integration
MRKT 485  Search Engine Marketing
MRKT 486  Customer Relationship Management
MRKT 492  Consumer Behavior
MRKT 493  Integrated Marketing Communications

General business (24 credits)

All students in the general business option must take 24 credits of upper-division College of Business courses in addition to the undergraduate business core curriculum. A minimum of 12 credits must be from 400-level courses. Courses must be pre-approved by your advisor prior to beginning this option.

Retail management (24 credits)

The retail management option will prepare you for a career in the retail industry, providing in-depth knowledge on management and marketing strategies through engaging, multidisciplinary course work. The options includes all the steps required to help you bring customers into a store and fulfill their buying needs.

Required courses 

MGMT 453 – Human Resources Management 
MGMT 457 – Supply Chain Strategy 
MRKT 492 – Consumer Behavior 
MRKT 495 – Retail Management 


Choose two of the following elective courses to meet the 24-credit requirement:

BA 451 – Supply and Sourcing Management 
MGMT 364 – Project Management
MGMT 455 – Influence and Negotiation
MRKT 396 – Fundamentals of Marketing Research
MRKT 488 – Personal Selling
MRKT 493 – Integrated Marketing Communications

Supply chain and logistics management (28 credits)

Acquire a mastery of international operations and supply chain and logistics management concepts by selecting this option. The associated course work will prepare you for operations, logistics, procurement and supply chain management in the service and manufacturing industries after graduation.

Required courses

BA 451 – Supply and Sourcing Management 
BA 454 – Lean Enterprise Management and Capstone 
BA 459 – Manufacturing and Service Operations 
BA 478 – Supply Chain Analytics 
MGMT 364 – Project Management 
MGMT 455 – Influence and Negotiation 
MGMT 457 – Supply Chain Strategy 


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