Digital Marketing Fundamentals – Online Microcredential

Upskill in the dynamic world of digital marketing

People are increasingly online. For brands to reach them, it’s essential to have a strong digital marketing strategy. Digital marketing makes it easier and more cost-effective than ever for marketers to personalize, amplify and measure their message to potential customers.

Earning a microcredential in digital marketing fundamentals online from Oregon State University will help you better understand digital channels, tools and trends — including search engine optimization (SEO) and search engine marketing (SEM) — so you can rapidly grow your business and advance organizational goals.

Coursework

Learn how to rank your business in the top search results, discover the ins and out of every major digital platform, and be exposed to theories, techniques and implementation considerations across this highly competitive landscape.       

Required courses (12 credits)

• BA 390 – Principles of Marketing (4)
• MRKT 484 – Digital Marketing Platforms (4)
• MRKT 485 – Search Marketing (4)

Skills

The in-demand skills you’ll develop as a student in this microcredential will give you what you need to stand out and level up your career.

• Search engine optimization
• Digital marketing
• Marketing strategies

Start working toward a full business degree

Not only will earning a microcredential in digital marketing fundamentals give you skills that set you apart in the job market, but it will also put you on a pathway toward earning a business degree online. You can apply the 12 microcredential credits directly toward many of Oregon State’s online bachelor’s degrees in business.

If you plan to apply these credits toward a full degree, we encourage you to first contact the program to learn about the degree requirements. Please note that acceptance into a microcredential does not guarantee acceptance into a degree program