Retail Management Fundamentals – Online Microcredential

Learn what it takes to be at the forefront of the retail evolution

The world of retail is evolving as consumer behaviors continue to change. To stay on top of industry trends and acquire knowledge that will serve you well throughout your career, earn your microcredential in retail management fundamentals online with Oregon State University.

As a student in this 12-credit microcredential, you’ll learn about all levels of management responsibility related to merchandising and store operations; gain abilities to effectively market brands, products and services; and develop interpersonal skills that you’ll need to become an effective team member and leader.

The retail management fundamentals microcredential is offered by Oregon State’s renowned College of Business and delivered online by nationally ranked OSU Ecampus.

Coursework

Required courses (12 credits)

• BA 251 – Managing Organizations (4)
  • or BA 252 – Managing Individual and Team Performance (4)
• BA 390 – Principles of Marketing (4)
• MRKT 495 – Retail Management (4)

Skills

The in-demand skills you'll develop as a student in this microcredential will give you what you need to stand out and level up in your career.

• Decision making
• Finance
• Management
• Marketing
• Merchandising
• Planning
• Retail management
• Retail operations

Start working toward a business degree

Not only will earning a microcredential in retail management fundamentals give you skills that set you apart in the job market, but it will also put you on a pathway toward earning a business degree online. You can apply the 12 microcredential credits directly toward some of Oregon State’s online bachelor’s degrees in business.

If you plan to apply these credits toward a full degree, we encourage you to first contact the program to learn about the degree requirements. Please note that acceptance into a microcredential does not guarantee acceptance into a degree program.