Sports Marketing – Online Microcredential

Build your brand in the business of sports

Success in the sports world goes beyond what happens on the field. It’s also driven by how effectively teams, brands and organizations engage their audience once the game ends. As the industry continues to expand — from the pro leagues to local clubs — so does the demand for professionals who can drive value through innovative marketing in a sports-specific context.

Earning Oregon State University's sports marketing microcredential online will help you build that expertise. Explore how core marketing concepts apply in sports environments, and develop practical skills in sponsorship strategy, personal selling and audience analysis. Whether you're pursuing a role in digital marketing, brand management or fan engagement, you'll come away with tools to help organizations build stronger connections across the board.

Coursework

Required courses (12 credits)

• SB 351 – Sports Marketing (4)
• SB 452 – Sports Sponsorship (4)
• MRKT 489 – Personal Selling Skills and Techniques (4)

Note: You can enroll in SB 351 beginning in winter term 2026 and SB 452 beginning in spring term 2026.

Prerequisite courses

The sports marketing microcredential is designed by Oregon State’s College of Business to be taken after completing the sports business microcredential online. Doing so would help you satisfy the first prerequisite below for the sports marketing microcredential:

• SB 250 – The Business of Sport (4) — You must pass this course prior to enrolling in SB 351 or SB 452.
• BA 390 – Principles of Marketing (4) — You must pass this course prior to enrolling in MRKT 489.

Before applying, it's important to understand the timing and schedule for when microcredential courses are offered, including any prerequisite courses.

Skills

The in-demand skills you’ll develop in this microcredential will give you what you need to stand out and level up your career.

• Sales
• Sports marketing
• Communication

Start working toward a bachelor’s degree

Once you complete a microcredential in sports marketing, you can apply the credits you earn directly toward Oregon State’s online bachelor’s degree in sports business.

If you plan to apply these credits toward either program, we encourage you to first contact the program to learn about the requirements. Please note that acceptance into a microcredential does not guarantee acceptance into a graduate certificate or degree program.