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MRKT 492 – Consumer Behavior (4)
Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.
For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.
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Term | CRN | Sec | Cr | P/N | Instructor | Type | Status | Cap | Avail | WL Cap | WL Avail |
---|---|---|---|---|---|---|---|---|---|---|---|
F24 | 15917 | 400 | 4 | Brown, N. | Online | Open | 45 | 1 | 5 | 5 | |
Registration Restrictions Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C] Major Restrictions: +400, +416, +458, +799, +814, +912 (Apparel Design, Merchandising Management, Interior Design, Marketing, Marketing, Design and Innovation Management) Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior) | |||||||||||
Class Notes: This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring/ | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
W25 | 38666 | 400 | 4 | Brown, N. | Online | Open | 45 | 45 | 10 | 10 | |
Registration Restrictions Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C] Major Restrictions: +400, +416, +458, +799, +814, +912 (Apparel Design, Merchandising Management, Interior Design, Marketing, Marketing, Design and Innovation Management) Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior) | |||||||||||
Class Notes: This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring . [ Textbooks] | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
Sp25 | 53284 | 400 | 4 | Brown, N. | Online | Open | 45 | 45 | 5 | 5 | |
Registration Restrictions Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C] Major Restrictions: +400, +416, +458, +799, +814, +912 (Apparel Design, Merchandising Management, Interior Design, Marketing, Marketing, Design and Innovation Management) Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior) | |||||||||||
Class Notes: This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring/ | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
Su25 | 71985 | 400 | 4 | Staff | Online | Open | 35 | 35 | 3 | 3 | |
Registration Restrictions Enforced Prereqs: BA 223 [C] or BA 223H [C] or BA 390 [C] or BA 390H [C] Major Restrictions: +400, +416, +458, +799, +814, +912 (Apparel Design, Merchandising Management, Interior Design, Marketing, Marketing, Design and Innovation Management) Class Limitations: -1, -2, -3 (Freshman, Sophomore, Junior) | |||||||||||
Class Notes: Jun 23-Aug 15 Session 3 This course requires online proctored testing, which may include testing fees and the use of security measures, such as a scan of your testing environment. Please carefully review online proctor test information at: https://ecampus.oregonstate.edu/services/proctoring . | |||||||||||
Syllabus: Available in Canvas to students enrolled in this course. Or download a sample syllabus. | |||||||||||
Session: Summer 8 Week Session |
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