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College of Business

MRKT 586 – Customer Relationship Management (4)

An integration of people, process and technology. Students will learn how individuals and companies can gain the return on investment that they expect through technology implementation, service and business process mapping, employee training, customer relationship, customer life time value, technology solutions that track customer data and employee performance. This course may be subject to Enforced Prerequisites that restrict registration into the course. Check the offerings below for more information.

For more information, contact OSU Ecampus at 800-667-1465 (option 1) or ecampus.ess@oregonstate.edu.

Continue to Registration.

TermCRNSecCrP/NInstructorTypeStatusCapAvailWL CapWL Avail
W21396414004Smouse, E.Online Closed14-1800
Registration Restrictions
Enforced Prereqs: BA 516 [B-]
Major Restrictions: +2047, +2054 (Marketing Insights and Analytics, Marketing)
Recommended: MRKT 396 with a minimum grade of C-
Class Notes: Online section. Proctored exam(s) required; may involve an additional fee. Does not meet Graduate School's stand-alone requirement.

Textbooks  [ Textbooks]

Syllabus: Available in Canvas to students enrolled in this course. Or contact instructor to request syllabus.
Find textbooks for MRKT 586 at the OSU Beaver Store (current term only). For questions related to course materials, contact the OSU Beaver Store.

Legend
= This is a Baccalaureate Core course
= Fees may apply to this course
Registration Restrictions:
+ = Include restriction (may register if you meet this criteria)
- = Exclude restriction (may not register if you meet this criteria)
* = Prerequisite may be taken prior to or simultaneously with this course