Dr. Liz Gross
On this episode, Katie is joined by two guests:
Dr. Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is Liz’s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
Amber Sandall
Amber Sandall is Campus Sonar’s Research Manager. She brings expertise in marketing, communications, research, and data analysis and reporting to her role of managing Campus Sonar’s social listening research program and operations. With both agency and higher education experience, she enjoys unearthing actionable insights to help colleges and universities drive growth. When she’s not writing Boolean queries, Amber enjoys a good taco and a new book.
Transcript (.docx)
Show Notes
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Segment 1: Social Listening [00:00-11:24]
In this first segment, Liz and Amber define social listening.
In this segment, the following resources are mentioned:
Segment 2: Research Skills for Social Listening [11:25-22:38]
In segment two, Amber and Liz discuss the research skills that are needed for social listening.
In this segment, the following resources are mentioned:
- Sandall, A. (2017, November 21). Psst: Students tell the internet (not you) why they drop out [blog post]. Retrieved from http://blog.campussonar.com/blog/why-they-drop-out
Segment 3: Examples of Social Listening Research [22:39-35:29]
In segment three, Liz and Amber share some examples of their work in social listening.
In this segment, the following resources are mentioned:
- Brandwatch
- Find reports, case studies, and more on the Campus Sonar resources page
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The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Oregon State University Ecampus or Oregon State University.
