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RIA # 52: Kevin Anselmo on Sharing Your Research in Traditional and Digital Media

Kevin Anselmo

On this episode, Katie is joined by Kevin Anselmo, the Founder and Principal of Experiential Communications. He helps individuals and groups gain clarity about what to communicate and then works with his clients to disseminate those messages to ensure they are aligned to big-picture goals. His services focus on communications strategy development, media training, PR execution, coaching, workshops and events, primarily for the higher education, research and entrepreneurial communities. He is the author of Maximize Your Impact: How Academics Can Communicate Knowledge Through Traditional and Digital Media. Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD in Switzerland. Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Transcript (.docx)

Show Notes

Would you like to incorporate this episode of “Research in Action” into your course? Download the Episode 52 Instructor Guide (.pdf) or visit our Podcast Instructor Guides page to find additional information.

Segment 1: Four Ways to Think About Public Relations [00:00-15:52]

In this first segment, Kevin shares four areas that researchers should consider regarding publicizing their work.

In this segment, the following resources are mentioned:

Segment 2: Preparing for Interviews [15:53-34:28]

In segment two, Kevin shares some concrete steps researchers can take to prepare for print and on-camera interviews.

In this segment, the following resources are mentioned:

Bonus Clip #1 [00:00-04:16]: Example of a Shy Researcher Engaging with the Media

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The views expressed by guests on the Research in Action podcast do not necessarily represent the views of Ecampus or Oregon State University.

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